Knowingly or unknowingly and whether you like it or not our Society places a lot of importance on appearance and youthful image. Baldness connotes unattractiveness, physical weakness and old age in our image-oriented society.

When is the last time you saw a bald television or film star? In the bible, Sampson's strength is attributed to his hair. In England, judges and lawyers still wear wigs to signify power. According to Chinese tradition, hair loss or baldness is a sign of punishment by the devil. The person with full head of hair is usually rated as handsome, strong, and attractive. The person with a balding head of hair is rated weak, dull, and unattractive. There is unintentional employment discrimination based on a person's appearance. A man with full head of hair will get the job that a bald person was just refused, both with the same qualifications. Since hair loss is a sign of age and weakness people with hair loss do not get the opportunity in some companies who wish to promote a youthful image and strength. These society standards are very frustrating and upsetting bald people for generations.

Hair loss evokes feelings of vulnerability, loss of self-esteem, embarrassment of self-image. Single men and women who had begun losing hair in their early twenties are more likely to suffer from an extremely low self-esteem. They feel less attractive than others by looking older than their actual age. Balding men reported glancing in the mirror constantly and wearing hats even in warm weather. Many feel self-conscious and worry constantly that others are looking at their thin or balding hair. A low self-esteem stems from individual's own perception of what a beautiful body image should be, all due to our society expectation of beauty and power. No wonder hair loss has a negative emotional impact on the balding individual.